Writer | Content Strategist | Brand Consultant | Storyteller

Liz is a freelance fashion and lifestyle journalist who’s specialized in trendspotting and clean copy. With nearly 20 years of experience working in digital publishing, she applies rigorous editorial judgement to every project, without losing her sense of humor. Liz has held full-time editorial roles at WWD, SHAPE, StyleCaster, Seventeen, and WGSN. Most recently, she was the Managing Editor at Nike, where she successfully launched a new content initiative focused on style and wellness. As a freelancer, her work has appeared in W, Rolling Stone, Dwell, Architectural Digest, The Zoe Report, and many others.

A pop culture fanatic — and an even bigger book nerd — Liz is always on the quest to discover the next story before it breaks. She thrives at identifying cultural undercurrents and relating it to larger shifts that impact industries, shoppers, and readers. Liz works with media outlets, brands, and agencies for a range of projects including freelance journalism, trend workshops, and content strategy.

Liz Doupnik Creative

Services

  • Every brand, project, and person needs a point of view. What’s yours? Here I’ll:

    • Review and audit your existing brand image on web, social, and other extensions

    • Develop a brand style guide to be used across platforms

    • Craft a creative content roadmap to realize your vision

    • Brand identity overhaul including cultural sensitivity, brand messaging and editing, and social media asset audit, feedback and subsequent strategy

  • A story is nothing without a fully thought-out plot. Let’s build yours.

    • Audit of existing content channels using data and other available performance analytics

    • SEO strategy that’s useful without the cringe factor

    • Social planning, copywriting, and editing

    • Content calendar creation and execution

    • Blog writing and editing

    • Competitor analysis

  • A story is nothing without the main characters. Who are yours?

    • Video and podcast series concepting

    • Treatment writing and editing

    • Episodic planning, reporting, and host producing

    • Promotional planning including social, newsletter, and influencers

  • A story is nothing with its reader. Let’s be sure that your vision aligns with where culture is headed.

    • 12-24 months forecasts for wellness, hospitality, fashion, and culture industries

    • Mood boarding with actionable steps to align your brand with future consumer values and aesthetics

    • Brand identity overhaul including cultural sensitivity, brand messaging and editing, and social media asset audit, feedback and subsequent strategy

  • Let’s put it on paper — or screen.

    • Standard editorial, feature writing, and evergreen journalism

    • Branded content

    • Newsletter development and writing